25 million internet shoppers
PayPal and Datamonitor data predicts there will be nearly 25 million online shoppers in the UK by 2011. Each shopper is predicted to spend an average of £48 per online transaction, £865 per year. This will push the total online spending figure up to a massive £39 billion.
PayPal found that nearly half of UK adults (43%) claim price is the overriding factor pushing them to shop online, something that is particularly true for electrical (49%) and music purchases (53%). With two-thirds (66%) of us likely to have access to broadband at home, shopping online in 2011 will be quicker and easier than ever before.
Source: Paypal
One billion internet users
The number of people using the internet has exceeded one billion for the first time in December 2008, according to comScore Inc. The figure represents people aged 15 and older accessing the web from computers based at home or at work, but does not include minors or mobile internet users.
Every home in the UK will have access to broadband internet access by 2012 under a new Government initiative announced today.
19% of Brits say they could not live without the internet, according to a study by BT.
More than half the UK population now spends more than 6 hours a week online, according to a report from BT.
Source: comScore/BT
Top 5 reasons to shop at a particular website
62% I went to the retailer I have purchased from in the past
38% I found the retailer through search engines
31% I received a catalog in the mail from the retailer
25% I came across an email promotion from the retailer
25% I subscribe to e-newsletters from retailers
Source: Nielsen
